Modern marketing requires legal expertise. This guide discusses the key legal obligations of a B2C marketer, based on the Consumer Protection Act and recent EU directives (such as the Omnibus and the new Influencer Marketing Guidelines 2025). 1. Discount Marketing and the 30-Day Rule The Omnibus Directive set strict conditions for how discounts can be announced. In 2025, the Consumer Ombudsman will monitor this implementation across all channels. The main rule: Whenever you